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Magento 2 Catalog Management Guide

Congratulations! Through the power of Foundry, your site build just took a huge step toward becoming an ideal online store, thanks to the unparalleled flexibility and customization of Magento 2. But getting the site built and tested is only part of the journey.

Power of Foundry

Now that the site is ready for personalization and your customer experience, it's time to learn how to use Magento's product and catalog management tools, to further craft the store to a client's specific business needs.

This guide is meant to be an all-encompassing resource for new and experienced Magento 2 users as well as those new to Foundry, and should be regularly checked for updated information. Be sure to bookmark this page and check back often to make sure you're able to get the most out of your new Magento 2 store.

Let's dive in...

Catalog Management

The old rule of presenting the right products in the right place to the right customers at the right time is the catalyst of online sales. An eCommerce system must have the flexibility to customize the product catalog across multiple stores, different regions, varying demographics, and inventory.

The structure of your site's taxonomy can impact both cost and profitability. A well-designed catalog presents products in a simplified, organized fashion so that they are easily found, and choice overload is minimized.

Every customer should be able to easily locate and purchase the product they came to find. Ease of use for consumers and system administrators must be considered a metric in choosing an eCommerce system.

Increase in profitability

The goal is to deliver a customer experience that intuitively engages on a personal level, capturing data on behavior, interests, past purchases, pricing, and device. According to Adobe's research on Cyber Monday sales in 2019, “Sales coming from smartphones hit an all-time high of $2 billion with a spike in the Buy Online, Pickup In-Store trend.

The second is a positive trend for companies with brick-and-mortar locations to increase traffic and for eCommerce stores to coordinate promotions, coupons, and discounts across all points of sale.

Click on the following links to learn more about:

  • Catalog structure
  • Merchandising (COMING SOON)
  • Onsite search and navigation (COMING SOON)
  • Pricing structure (COMING SOON)
  • Resource requirements (COMING SOON)